Social Media Marketing for B2B: Engage, Connect, and Actually Get Leads

Ah, social media for B2B businesses. It’s a bit like Marmite - some love it, some think it’s a complete waste of time. And honestly, we get it. Social media can feel like the Wild West, especially if you’re used to the buttoned-up world of professional services.

Some B2B businesses avoid social media altogether, convinced it’s just cat videos and dance trends. Others dive in headfirst but end up running their accounts like a B2C brand - pushing salesy posts that get nothing but tumbleweeds in return.

The truth? Social media marketing for B2B can work brilliantly if you do it right. Here’s how to stop feeling like an awkward teenager at a party and start using social media effectively to grow your business.

1. LinkedIn Is Your Best Friend - But find your voice

LinkedIn is THE place for B2B businesses to shine. But too many brands treat it like a CV rather than a networking event.

• Post valuable industry insights - Share your expertise, comment on trends, and give your audience something to think about.

• Showcase your team - People buy from people. Introduce your staff, share behind-the-scenes content, and celebrate their wins.

• Engage, don’t broadcast - Comment on others’ posts, join discussions, and actually connect with people. Liking your own post doesn’t count (we see you!).

2. Facebook Isn’t Just for Baby Photos - Get in Those Groups

Sure, your corporate updates might not belong on your Aunt Susan’s Facebook feed, but Facebook Groups are where the magic happens.

Find and join local business groups, industry-specific forums, and networking communities. Engage in discussions (without just spamming your services), and you’ll build credibility while getting in front of potential clients.

3. Become the Go-To Expert With Industry-Specific Content

Want to attract the right audience? Give them content they actually care about. Write and share blog posts, LinkedIn articles, or even short video explainers on industry hot topics.

• Break down complex topics into bite-sized, easy-to-digest posts.

• Offer actionable tips rather than just talking about how great your business is.

• Repurpose content—one blog post can be turned into multiple social posts, a LinkedIn article, and a quick video.

4. Showcase Your People, Not Just Your Logo

No one wants to follow a faceless brand. Your team members are your best social media assets. Get them involved!

• Feature employees in posts, whether it’s their achievements, insights, or just a fun “day in the life.”

• Encourage your team to engage with and share company content to boost reach.

• Give a sneak peek into your company culture - events, behind-the-scenes moments, and the occasional office dog photo (because let’s be honest, everyone loves a good office dog).

5. Remember: Social Media Is SOCIAL

The biggest mistake B2B businesses make? Treating social media like a one-way street. Don’t just post and ghost - engage, reply, and be part of the conversation.

Ask questions, respond to comments, and interact with your industry. It’s called social media for a reason.

Ready to Make Social Media Work for Your B2B Business?

Social media marketing for B2B doesn’t have to feel awkward or forced. By focusing on genuine engagement, valuable content, and a bit of personality, you can use social media to grow your brand, build relationships, and actually enjoy the process.

And if you need help getting started (or just want someone to make it feel less painful), we’re here to help. Let’s make your business the one people actually want to follow! Get in touch for a free advice consultation.