How to know when it's time to invest in a marketing strategy
I’ve seen it time and time again in my career: incredible businesses with amazing potential either failing or hitting a wall because they refuse to invest in marketing. It’s frustrating to watch, especially when I know how much of a difference even a small, strategic investment can make.
But I get it. Marketing is often misunderstood. Many business owners think it’s either outrageously expensive or a complete waste of time spent aimlessly posting on social media or tweaking a website no one visits. Let me bust those myths and share why investing in a marketing strategy might be the game-changer your business needs.
Myth 1: Marketing Is Too Expensive
Sure, marketing can be expensive. If you throw thousands of pounds into Meta ads or Google search campaigns without a plan, it’s easy to feel like you’re burning money. But here’s the thing: not all marketing requires a massive budget.
Often, the most effective approach starts with a one-time investment in a professional marketing strategy. An expert can analyse your business, market, and goals, and create a clear roadmap for success. This isn’t about spending endlessly — it’s about setting a foundation that works for your business long-term.
Myth 2: Marketing Is Just Social Media Posts and a Website
Social media and websites are part of the puzzle, but they’re far from the whole picture. Effective marketing is about standing out in a crowded market and connecting with your audience in meaningful ways.
I’ve worked with founders who thought posting a few times a week on Instagram or launching a shiny new website would bring customers flooding in. Spoiler alert: it didn’t. What works is a comprehensive strategy that might include:
SEO: Making sure your website gets found organically by people searching for what you offer.
Traditional PR: Getting your business featured in local media, industry publications, or even podcasts to build credibility and awareness.
Email Marketing: Creating a direct line to your customers with targeted, valuable communication.
Organic Social Media: Building a presence that showcases your brand and engages your audience authentically.
These tactics are often low-cost but high-impact when done strategically.
When Is It Time to Invest?
If you’re overwhelmed by the weight of running your business and feel like you’re stuck at your current level, it’s time to invest in a marketing strategy.
Here’s a little checklist to help you decide:
You’re amazing at what you do, but you’re not attracting enough customers.
You’re tired of juggling multiple roles and know marketing shouldn’t be one of them.
You want to grow but aren’t sure how to stand out in a crowded market.
You’re spending time on marketing efforts that don’t seem to work.
You’re ready to take your business to the next stage.
If any of this resonates, it’s time to stop dabbling and get serious about your marketing.
Marketing Isn’t an Expense - It’s an Investment
At its core, marketing is about making your business more visible, memorable, and appealing to the people who matter most: your customers. A thoughtful, well-executed strategy can help you grow sustainably, build a loyal customer base, and reach the goals you’ve set for your business.
Whether you’re ready for a big push or just need a little guidance to get things rolling, I’m here to help. Let’s create a strategy tailored to your business, so you can focus on what you do best while your marketing works hard in the background.
Remember: marketing isn’t about spending money for the sake of it. It’s about spending smart to get Remarkabull results.