Securing Media Coverage for a Declutter Expert.
Emma, the founder of Declutter & Flourish, is a professional home organiser trained by Dilly Carter of BBC’s Sort Your Life Out. With a strong reputation for helping clients create organised, stress-free spaces, Emma was looking for new ways to raise awareness of her business.
Our Approach
During our strategy sessions, Emma mentioned her desire to increase visibility and establish herself as an industry expert. As part of our media strategy, we actively monitored press opportunities and came across a media call-out from a media agency working with leading meal kit delivery brand, HelloFresh UK, responding to the huge spike in public interest in decluttering with Google searches for “tips to declutter your home” had surged by 5,000%, while “kitchen organisation” queries had jumped over 50%.
We worked with Emma to craft compelling responses, ensuring her expertise was highlighted in a way that aligned with the journalist’s angle.
The Result
Emma was featured as a decluttering expert in HelloFresh’s national media coverage, offering her insights on kitchen organisation. Her contribution was published online, including in The Independent, Daily Express and Hobbs Online News.
For a small business, this kind of exposure is invaluable, cementing Emma’s credibility, increasing brand awareness, and positioning Declutter & Flourish as a trusted name in home organisation.
“This is such an exciting opportunity to showcase my business and expertise alongside a household name brand. I wouldn’t have spotted it myself, but Lydia not only found the perfect PR opportunity but also helped me craft my responses in a way that really showcased my expertise. Being featured in national media has given Declutter & Flourish incredible credibility and visibility. I’d absolutely recommend their expertise to any small business looking to raise their profile!”
Want to explore how PR can put your business in the spotlight? Let’s chat.